St. Davids, PA (January 2015) – The use of video tours to market houses is still in the minority, real estate broker, author and RE/MAX real estate expert Brett Furman recently found after surveying 1,200 homes on the market.
Furman, who serves clients in the Main Line, Bucks, Chester, Delaware, Montgomery and Philadelphia counties, recently conducted a survey that revealed less than 18 percent of listings for homes less than $500,000 involve a video visual tour while 38% of homes priced above $2 million used a video tour.
“I was shocked to see so few agents are taking advantage of the best marketing tool available,” said Furman, author of What You Really Need to Know about Selling Your House.
Furman’s findings, which encompassed the school districts and townships of Lower Merion, Haverford, Radnor, Tredyffrin, Easttown, and Great Valley reveal:
- Of 200 active listings for homes less than $250,000, just 37 include a visual tour in the listing.
- For homes in the $250,000 to $500,000 range, 58 of 349 listings take advantage of a visual tour.
- As homes get more expensive, there are more listings using a visual tour. For homes in the $1 million to $1.5 million range, 36 percent of the listings boast a video tour. For homes in the $1.5 million to $2.0 million range, 44 percent feature a visual tour. For homes listed greater than $2.0 million, 38 percent feature a visual tour.
J. L. Winn, vice president of marketing for VisualTour.com, which is the technology that Furman uses to provide the movie-like experience, estimates that just between 15 and 20 percent of listings nationwide will have a visual tour.