Why Didn’t My Home Sell?

How to reverse your real estate experience and do it right the second time around.

Home For SaleIf you’ve had a disappointing experience with your agent and trying to sell your home, you may feel as though you’re in limbo, trapped in a home you’re trying to move out of. You’ve probably decided to withdraw your listing from the market, or to simply allow your listing to expire…so, what now?

When a home spends too much time on the market and doesn’t sell, it’s only natural for the homeowners to want to take a step back and regroup and figure out why. When your home is attractive and comfortable and updated and located in a desirable area of town, why does nobody seem to want to buy it?

Chances are that the answer may very well lie with your REALTOR. You’re invested in the process of marketing and selling your home…but is your agent?

Most homeowners rely on their agent to properly guide and steer them in the right direction in all aspects of preparing a home for market, setting an accurate list price, and aggressively marketing the property for sale. But many home owners may not know what to look for when choosing an agent, which can make it difficult to discern when an agent is working as hard as he should be all throughout the process of listing and marketing your home.

Here are some of the questions you can ask yourself about your recent experiences with your REALTOR, that can help guide you towards a wiser decision the second time around:
  • Did your agent lock you into a year-long contract?
  • Did your agent offer concrete numerical market statistics and about how to accurately price your home for sale?
  • Did your agent have a comprehensive marketing plan, using photographs, well-written copy, and a virtual tour to give your property maximum presence across the internet, social media, and all real estate websites?
  • Was your agent easy to get a hold of, and available to you via phone calls, texts, and/or email?
  • Did your agent listen to and openly discuss your concerns when your home failed to garner interest?
  • When your home languished on the market, did your agent suggest an alternative marketing plan, a price reduction, or any innovative ways to increase exposure of your home in the marketplace?

If the answer to any or all of these questions is “no,” it’s possible that you may have inadvertently chosen an agent without the skills to properly market and sell your home. But second chances do happen! Choosing a skilled and experienced agent makes all the difference between success and failure in today’s competitive market.

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Reviews

  • After setting our price, Brett and his team went to work marketing the property with photos, a virtual tour presentation, and even an airborne drone video. They were really easy to work with during all of the appointment scheduling and efficient in getting things done. They took care of dealing with our condominium association and their requirements for the sale and many other details which really made things easier for my 88 year old mother who was relocating to Florida. ...

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    Scott AptGoogle Review
  • Brett assisted my husband and I as we planned for and ultimately sold our family home of 20 years to down-size and move into the city. This was a challenging transition for us and Brett was supportive and non-judgmental throughout the process. We found Brett to be available and responsive. I appreciated his calm reassurance while my husband valued his analytical knowledge. With Brett's help, we had an agreement of sale within 3 weeks time!

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    Jennifer O.Yelp Review
  • A real gentleman.  The for sale sign went up and the house sold in a day.  negotiating was easy, my opinion was always handed with tact. my phone calls were quickly answered as well as all questions.  I had been in the house for 28 years but the move went smoothly.

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    Marsha HYelp Review
  • From the first time Brett visited our home we were very pleased with him. He came prepared with comps, information on selling our home, toured our home with interest and took the time to sit down and talk with us while answering all our questions and concerns. He listens to you, cares about your thoughts and feelings and is very easy to talk to. Brett was always very responsive and helped us tremendously every step of the way like a dear friend would. ...

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    Nadja FristGoogle Review
  • I really enjoyed working with Brett Furman at RE/MAX Classic. The results of my transaction were outstanding. He sold my Rittenhouse Square Mansion for $3,350,000 in only 48 hours for $100,000 over my asking price. What was really amazing was how he orchestrated a cash sale with no contingencies.

    Brett’s marketing program produced great results. He went to work months before the property hit the market creating a custom visual tour, press release in phillymagcom, social media coverage, and a digital & mobile campaign which generated multiple bids. His staff was a pleasure and Brett is a great agent. We will definitely use him again.

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    Lee SpectorFacebook Review

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