Why Didn’t My Home Sell?

How to reverse your real estate experience and do it right the second time around.

Home For SaleIf you’ve had a disappointing experience with your agent and trying to sell your home, you may feel as though you’re in limbo, trapped in a home you’re trying to move out of. You’ve probably decided to withdraw your listing from the market, or to simply allow your listing to expire…so, what now?

When a home spends too much time on the market and doesn’t sell, it’s only natural for the homeowners to want to take a step back and regroup and figure out why. When your home is attractive and comfortable and updated and located in a desirable area of town, why does nobody seem to want to buy it?

Chances are that the answer may very well lie with your REALTOR. You’re invested in the process of marketing and selling your home…but is your agent?

Most homeowners rely on their agent to properly guide and steer them in the right direction in all aspects of preparing a home for market, setting an accurate list price, and aggressively marketing the property for sale. But many home owners may not know what to look for when choosing an agent, which can make it difficult to discern when an agent is working as hard as he should be all throughout the process of listing and marketing your home.

Here are some of the questions you can ask yourself about your recent experiences with your REALTOR, that can help guide you towards a wiser decision the second time around:
  • Did your agent lock you into a year-long contract?
  • Did your agent offer concrete numerical market statistics and about how to accurately price your home for sale?
  • Did your agent have a comprehensive marketing plan, using professional photographers, 3-D Matterport tours, floor plans, drones, custom websites, virtual reality, and well-written copy to give your property maximum presence across the internet, social media, and all real estate websites?
  • Was your agent easy to get a hold of, and available to you via phone calls, texts, and/or email?
  • Did your agent listen to and openly discuss your concerns when your home failed to garner interest?
  • When your home languished on the market, did your agent suggest an alternative marketing plan, a price reduction, or any innovative ways to increase exposure of your home in the marketplace?

If the answer to any or all of these questions is “no,” it’s possible that you may have inadvertently chosen an agent without the skills to properly market and sell your home. But second chances do happen! Choosing a skilled and experienced agent makes all the difference between success and failure in today’s competitive market.

Selling Your Home

What You Need to Know About Selling Your House - book by Brett Furman

Selling a home is not as simple as just hiring an agent and getting a property listed. Click here to discover the inside secrets on what REALLY makes a home sell.

Home Seller Client Review


  • Brett was a pleasure to work with. He and his team were always professionals who knew their business. With over 35 years of experience, Brett has a vast knowledge of the real estate market. In the fast pace of today's current market, his team was always ahead of the curve and was able to bring a great offer to the table. There is no need to worry when Brett is your agent.

    Read More
    Lee H.
  • We worked with Brett for the purchase of our new home in April 2020 during the COVID shut downs. Even with extra hoops to jump through for the home purchase process, he made it super easy. He was great to work with and had our best interest at heart through the whole process. We've been in the house over and month, and he still checks in regularly to make sure we are comfortable and okay. I would recommend Brett to anyone buying or selling their home. He is kind, fair, a great negotiator, and he knows his stuff!

    Read More
    Justin FleckserGoogle Review
  • Brett assisted my husband and I as we planned for and ultimately sold our family home of 20 years to down-size and move into the city. This was a challenging transition for us and Brett was supportive and non-judgmental throughout the process. We found Brett to be available and responsive. I appreciated his calm reassurance while my husband valued his analytical knowledge. With Brett's help, we had an agreement of sale within 3 weeks time!

    Read More
    Jennifer O.Yelp Review
  • A real gentleman.  The for sale sign went up and the house sold in a day.  negotiating was easy, my opinion was always handed with tact. my phone calls were quickly answered as well as all questions.  I had been in the house for 28 years but the move went smoothly.

    Read More
    Marsha HYelp Review
  • From the first time Brett visited our home we were very pleased with him. He came prepared with comps, information on selling our home, toured our home with interest and took the time to sit down and talk with us while answering all our questions and concerns. He listens to you, cares about your thoughts and feelings and is very easy to talk to. Brett was always very responsive and helped us tremendously every step of the way like a dear friend would. ...

    Read More
    Nadja FristGoogle Review

Attend a Free Home Seller Workshop