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Press & Media

Brett Furman Group Launches New Open House Strategy:

Personally Inviting 1,000 Neighbors

WAYNE, Pa. – Oct. 7, 2024PRLog — In response to the recent Sitzer-Burnett class-action settlement with the National Association of Realtors (NAR), Brett Furman Group is excited to announce a game-changing approach to open houses. Going forward, we will personally dial and invite 1,000 of your neighbors to attend open houses, a strategy designed to significantly boost attendance and interest in your property.

“We’re always looking for innovative ways to get results for our clients,” said Brett Furman, Broker/Owner of RE/MAX Classic and leader of the Brett Furman Group. “By personally reaching out to 1,000 neighbors, we believe we’ll generate more excitement and foot traffic at our open houses, giving each listing maximum exposure and a better chance to sell quickly.”

This strategy is particularly effective because neighbors already enjoy the neighborhood and will likely want their friends, family, and co-workers to become their neighbors as well. By creating a personal connection, this approach helps attract highly motivated buyers to open houses.

Additionally, with the new requirement for buyers to sign an exclusive buyer agency agreement before being shown homes by an agent, we believe more of the public will prefer attending open houses where they can tour properties without any obligation. This shift, driven by the Sitzer-Burnett class-action settlement, is expected to increase attendance at open houses, providing sellers with greater exposure and improving the likelihood of a quicker sale.

For more information or to schedule your next open house, contact the Brett Furman Group at 610-687-6060 or visit BrettFurman.com.

About Brett Furman Group:

With over 37 years of real estate experience, Brett Furman leads a dedicated team serving suburban Philadelphia. We are the only team that offers the All-Inclusive Home Marketing, a comprehensive home seller program that includes professional HDR photography, aerial drone videos, 3D Matterport tours, detailed floor plans, and extensive online and offline exposure to ensure your home reaches the widest possible audience and sells for the highest possible price.

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