WAYNE, Pa. – Aug. 31, 2022 – PRLog — The Brett Furman Group at RE/MAX Classic announced today their Chief Matterport Officer has just captured the team’s 200th three-dimensional space. Creating a virtual walk-through and schematic floorplan to share on listings, websites, and social media platforms is essential in showcasing real estate properties to potential clients. That’s why they have a dedicated staff member to perform this task.

Ninety percent of home buyers first notice the property they buy online. Combine that with the fact that 95% of online viewers are more likely to call about properties with Three-Dimensional Matterport Tours, and it becomes obvious Brett Furman Group recognizes the immeasurable effect they have on real estate transactions. That’s why every listing they market includes one. When the pandemic arrived, BFG was ahead of the competition. RE/MAX Classic Broker/Owner Brett Furman said, “Already utilizing 3-D Virtual Tours had its advantages during COVID-19. We didn’t need to pivot our Real Estate Marketing Plan. We just continued bringing outstanding results.”

An effective digital marketing tool, Three-Dimensional Matterport Tours are also used for measuring and note taking, both important selling features. Prospective buyers can virtually measure anything (walls, floors, windows, doors, or furniture) in just a few clicks to see if their belongings will fit applying Measurement Mode! Homeowners (new and old) can obtain quotes and discuss options with contractors or designers working on renovations at their property using the Notes feature which provides real-time collaborative conversations and file sharing capability. You can even work with insurance providers on valuations and claims with these effective tools.

Chief Matterport Officer Lisa Furman spends considerable time operating the computerized Matterport camera at each property she captures. “Depending on the size/square footage of the home, it takes anywhere from 2-5+ tedious hours to film all the data points” explains Mr. Furman. Recognizing how integral her role is to the team, he celebrated this milestone by contributing a donation to Children’s Miracle Network in Lisa’s name.

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