Days on Market (DOM) is a key metric in real estate that can influence buyer perception and the eventual sale price.
When a home sits on the market for too long, it’s easy to wonder what went wrong. Recently, I encountered a multi-million dollar listing in Villanova, PA that had been on the market for over 400 days before being withdrawn. The agent planned to reset the DOM by relisting the property as a quiet listing exclusive to their company and reintroducing it after 60 days. This practice may reset the clock, but does it solve the problem?
Instead of masking a home’s DOM, I believe in using proactive strategies to increase visibility, target the right buyers, and showcase the property in its best light. Here’s how I approach high-DOM listings.
A Winning Open House Strategy
One of my most effective strategies is hosting high-visibility open houses. We go beyond the basics by personally calling and inviting 1,000 neighbors. Why? Neighbors often know people looking to move into the area—friends, family, or coworkers. By inviting them, we not only boost attendance but also leverage word-of-mouth marketing.
Open houses create buzz and provide an opportunity to showcase a home’s unique features, making it feel fresh to potential buyers. With my team’s exclusive marketing efforts, these events are a cornerstone of turning high-DOM listings into sold properties. Learn more about our innovative open house strategy.
Maximize Online Visibility with a Custom Website
Every home I list is paired with a custom, SEO-optimized website designed to capture the attention of buyers searching online. For example, a site like https://rem.ax/4g6h8yd becomes the digital hub for your property, featuring:
- High-quality photos
- A detailed description of the home and neighborhood
- Interactive 3D tours
- Floor plans
- Drone video footage
These websites are built with search engine optimization (SEO) in mind, ensuring your home appears in searches for buyers looking in your area. Keywords, local content, and compelling visuals draw more eyes to your property and increase the chances of securing the right buyer.
Targeted Email Campaigns
Another way to refresh a listing is by creating a focused email campaign. My team develops a targeted email list of buyers, agents, and investors actively searching for homes like yours. The campaign includes:
1. Eye-Catching Subject Lines: Designed to grab attention immediately.
2. Engaging Content: Featuring the home’s unique selling points, such as its location, design, or special amenities.
3. Strong Calls to Action: Encouraging recipients to schedule a showing, attend an open house, or view the property’s custom website.
By tracking engagement metrics, I ensure the campaign reaches the most interested and qualified buyers, leading to quicker offers and a successful sale.
What Sets Us Apart
When a listing needs new energy, I focus on transparency, innovation, and results. My All-Inclusive Home Marketing Program incorporates:
- Professional HDR photography and aerial drone video
- Detailed floor plans and 3D Matterport tours
- Open houses with personalized outreach to neighbors
- SEO-optimized custom websites
- Strategic email marketing and social media campaigns
Instead of resetting the DOM and waiting for buyers to notice, I take action to ensure your home stands out and reaches the right audience.
Let’s Work Together
If your home has been on the market too long, it’s time for a fresh approach. Transparency, targeted marketing, and proactive strategies can make all the difference.
Discover what your home is worth: https://brettfurman.ilisttech.com/whats-your-home-worth. Contact me to learn how my team can help you turn a high-DOM property into a SOLD sign. Let’s showcase your home to its fullest potential!
