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Brett Furman Group News

Innovative Open House Strategy

Personally Inviting 1,000 Neighbors

At Brett Furman Group, we’re always on the lookout for creative ways to help our clients sell their homes quickly and for the best possible price. We’re excited to introduce a new approach to our open house marketing—personally inviting 1,000 of your neighbors to attend!

This fresh strategy comes in response to the recent Sitzer-Burnett class-action settlement with the National Association of Realtors (NAR), and it’s designed to generate more excitement and foot traffic at open houses. By directly reaching out to those who already love the neighborhood, we create a personal connection that encourages them to invite their friends, family, or co-workers—people who might be interested in moving into the area.

Why Neighbors?

We believe neighbors are the perfect ambassadors for your home. After all, they know firsthand what makes the area special and are likely to want to share that experience with others they care about. By reaching out to them personally, we increase the chances of attracting highly motivated buyers who already have an interest in the community.

The Open House Advantage

In light of the new requirement for buyers to sign an exclusive buyer agency agreement before being shown homes by an agent, open houses are now more appealing than ever. Buyers can tour homes without feeling any pressure or obligation, which we believe will significantly boost attendance. More attendees at your open house means better exposure for your property, increasing the likelihood of a faster sale.

How This Benefits Sellers

By implementing this strategy, our goal is to give your listing the maximum exposure it deserves. With more eyes on your home, you have a greater chance of securing the right offer quickly. This is just one example of how we use our experience and innovative marketing techniques to deliver results for our clients.

Ready to schedule your next open house? Contact the Brett Furman Group today at 610-687-6060 or visit BrettFurman.com.

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