Getting Your Listing in the Right Hands: The Impact of Targeted Direct Mail
In today’s digital era, many real estate agents focus their marketing efforts solely online. However, I believe there is still an invaluable role for old-school print marketing tactics like targeted direct mail campaigns. When done strategically, sending listing announcements via direct mail can produce fantastic results by getting your home in front of uniquely targeted groups of potential buyers.
For my seller clients, I offer hyper-targeted direct mail services, leveraging market data to build custom recipient lists. These may include:
- Local move-up buyers who have outgrown their current home
- New movers and young professionals who are first-time buyers
- Families looking for homes in optimal school districts
- Seniors wanting to downsize
Based on the property and neighborhood profile, I pinpoint the demographics with the highest probability of interest. This precision targeting allows me to effectively get each listing in front of the most likely buyers while avoiding other outdated tactics.
And direct mail creative is fully customized too – highlighting must-see property features and vicinity lifestyle perks tailored to resonate with each recipient pool.
According to National Association of REALTORS data, listings promoted via targeted direct mail average 54% higher engagement and sell 29% faster than comparable homes, demonstrating how this strategic offline marketing tactic still packs a major punch.
Let’s connect today to discuss crafting a custom direct mail campaign to get your specific listing out of the overflowing email inbox and straight into the hands of qualified buyers ready to take action! Visit my All-Inclusive Marketing page for more details: https://brettfurman.com/all-inclusive-marketing/.
